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6 basic rules of advertising a small business.
Advertising of small businesses is both a science and art. Unfortunately, many companies overlook the fundamental issue of advertising. If you understand the basics of advertising your business no matter what the size it would be successful. Experts say that the small size of the budget should be divided by sales; it took about 5 percent for advertising. But the ads will target only when you understand the basic rules of advertising. Here are some basic rules of advertising with examples of successful advertising rule 6 of the NordicTrack (Exercise equipment sales company in the U.S.).
1. Using a single message.
Add to the response height often send clear message the only message simply the NordicTrack that the “World’s Best Aerobic Exerciser” is short, but hit advertising of small businesses should communicate the meaning is the main issue to be within 3 seconds or less. Try another example. If you’re afraid of technology or computers. Computer books that Americans will think of first is a book cover, yellow series “DOS for Dummies” book, a phenomenal best-selling pattern since a collapse if a simple message. But reach out to consumers.
2. Increase reliability.
Nature of the people will not believe until proven ads on your own. So what you declare to be more true and proven. Advertising experts say. “Ads that you want customers that are interested if you cannot make reliable and know that That would mean spending money advertising to waste, “NordicTrack its cooperation with a research team from the University. Wisconsin-Lacrosse. Ranking exercise, exercise machine and found that various types of machines. Cross-country ski to first order if you want to lose weight. Reduce body fat. And increase the strength of the heart. Listen to and trust each right. Or ads that sell soap i V Gallery 99-44/100% pure (meaning that the soap made from natural ingredients 99.44 percent) overwhelmingly successful with customers who want to focus on natural products.
3. Test every step before real action.
Big business profitable enough to throw away on advertising without first testing with real customers. But small businesses do not have ample money to do so. You can try various advertising media such as a coupon or a brochure distributed to see if a company places advertising time and advertising is done here is right or not. Test each type of media. How to test whether or not the media that is available, just ask customers to contact you or walk into the store that they heard of your company from any media. Storage for 2-3 weeks.
4. To connect easily.
Whether a brochure e-mail package or print all of the companies will have contact details including e-mail web site address, telephone number / fax May sound normal, but many companies seem to forget or overlook this point. NordicTrack boxes of goods every box will have contact details of the company. Including sentences that the company’s gold “World’s Best Aerobic Exerciser” in it.
5. To provide targeted advertising.
Advertising success is often aimed at the target only companies NordicTrack adjust advertising to suit the target, although the same product as if it is advertising in publications of medical will focus on the benefits of exercise. Machine. Cross-country skiing to people living with heart disease. The women will be advertising in magazines is about to lose weight and burn fat from your PC. Cross-country skiing.
6. Stimulate craving.
Successful ads do not sell products or services explicit. But what prompted the sale curiosity of the people. The company has a free video on the NordicTrack. When the target group and then view the video. They will contact us for more information. The consequences of these I wait. Sales are how many millions of dollars. Imagine how compelling advertising. (At a reasonable price) or want information about a product or service more.
If you follow the rules, and 6, the response from customers to low this does not mean that you are using the wrong media type that nothing. But the problem seems to be a “message” you’re more Small business advertising is not the only options. You must plan survey and testing methods to improve access to your business. When you see the media for your business that can be considered a marketing strategy of your success now.